msdyncomm: UW Uses Microsoft Dynamics CRM to Stay Connected with Students from Enrollment Through Graduation

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Источник: http://www.youtube.com/watch?v=r6Bky...=youtube_gdata
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UW Uses Microsoft Dynamics CRM to Stay Connected with Students from Enrollment Through Graduation

From the time prospective students show interest in a Continuing Education (CE) program at the University of Washington to the time they decide to enroll is typically 6 to 18 months. The university needed a way to track interactions with students from the earliest stage. Clark C. Westmoreland, Assistant Vice Provost of Professional and Continuing Education at the University of Washington, explains, "We were dropping a catalogue on their doorstep once a year with the hopes they would enroll." After implementing Microsoft Dynamics CRM, the university can profile students' informational needs, deliver what they're interested in, maintain an ongoing relationship with them, and ultimately track student outcomes through graduation and beyond. Learn more at: http://www.microsoft.com/en-us/dynam...d=710000002574
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Источник: http://www.youtube.com/watch?v=r6Bky...=youtube_gdata